French Sports Retailer Decathlon to open its first store at The Hub Karen

Nairobi, December 15th, 2017 – A leading global sports retail firm has announced plans to enter the Kenyan market in coming months as part of its continental expansion plans.

Coming hot on the heels of recent store openings in Ghana and South Africa earlier this year, Decathlon, a dedicated sports equipment retailer and manufacturer with a French heritage and featuring 1267 stores in 35 countries globally, has confirmed that plans are underway to establish its first East Africa store at The Hub Karen next year.

The entry of Decathlon in the local market will serve to further enhance Foreign Direct Investment (FDI) flows in the local formal retail market by French companies.

Established in 1976, in France, Decathlon currently operates in more than 35 countries globally with turnovers in excess of 10 billion euro. Last year, with more than 300 stores in its home market of France, Decathlon generated turnovers in excess of Euro 3.3 billion with its international business generating more than Euro 6.7 billion from its operations in Brazil, Mexico, China, Russia, India and Europe among other regions.

According to Decathlon Nairobi Project Leader, Valéry Guers, the firm has completed lease negotiations with The Hub Karen management and is now set to embark on the 1500 square metres (16150 sqft) store fit out. Once concluded, Decathlon, popularly known in the local scene for its Kalenji brand, said will be setting out to develop a Sports Goods Mega Store appropriately stocked with a choice of 36,000 store keeping units (SKUs) and equipment covering over 70 sports.

Read the full article on The Hub Karen website
https://www.thehubkaren.com/blog-post/french-sports-retailer-decathlon-to-open-its-first-store-at-the-hub-karen-in-kenyan-market-entry-strategy/

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